Wednesday, March 22, 2006

Al-Quds Designer Jeans

Came across this interesting piece of news today.

An Italian clothes firm is producing jeans that are tailor-made for Muslims who find the regular jeans uncomfortable as they need to bend down to pray several times a day.
The trousers, licensed by an Udine-based firm named Al Quds, are the brainchild of Luca Corradi, an Italian stylist.
'I couldn't help noticing that Muslims bend down to pray several times a day. This movement is not very common in our culture,' Corradi said.
Corradi realised that Muslims would find western jeans uncomfortable. So he came up with trousers that are less tight and have a higher waist. Because Muslims usually take off their watches, glasses and other personal objects during prayer, he also designed larger pockets.

A detailed product description here


Blogger ashok said...

huh! thats interesting....

Thu Mar 23, 12:09:00 PM 2006  
Blogger Nirek said...

nice piece of innovation! will wait to hear from my muslim frens how did they find the jeans to be?

Thu Mar 23, 02:05:00 PM 2006  
Blogger Jayan said...

@Satu : Will be some time before this will be made available in India :)

Thu Mar 30, 09:10:00 PM 2006  

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