Digital Talkies!

THIS SCENE is quite familiar when a new movie is released in the suburbs.

After the end of a few reels, the screening stops, waiting for whom you don't know. Soon, a man bearing a decrepit dabba on his bicycle comes rushing in. A few hush-hush moments later, the screening resumes.
You wonder what is wrong, but get to know about it only during the intermission. This is the time-trusted tradition of reels changing hands, rather theatres. When lesser prints are released, it means more trouble. If the film becomes a hit, there is a real scramble for the reel.
Can you picture a situation where the ubiquitous reel is done away with?

If this group of filmmakers has their way, you might get to see reel-less theatres shortly. The digital theatre chain project conceptualised by Pyramid Saimira Theatre seeks to change the way people watch movies. "People avoid theatres because the ambience is not good. There is also a notion that going to theatres is wrong. We want to change all this," says `Pyramid' V. Natarajan, Chairman.

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