Friday, February 10, 2006

A good ad for Honda Civic

Production of the commercial began with the team recording the new Civic to ensure the sounds the choir made were faithful to the real sounds of the car. The next stage was to gather 10 singers to experiment with the various sounds. This involved a complex process of taking one sound at a time and breaking that down into different component sounds. These individual sounds were then orchestrated for the choir so each member was voicing a different part.

Full story with the ad video - here


Blogger Gayatri said...

Mindblowing ad! Hats off to the team's creativity! Wish the ad business came up with more novel ads like this.

Fri Feb 10, 12:17:00 PM 2006  
Blogger Nirek said...

First, I was wondering whether do they need to suffer so much to choir for this ad( 6 months is not a small time)... But thats novel to show how people get attracted to sounds of Honda Civic. Great great....

Fri Feb 10, 05:38:00 PM 2006  
Blogger Jayan said...

@Gayatri : Which are you fav. ads ? Mine are Bajaj Pulsar, Bajaj (Buland Bharath ki ..), Surf Excel, Diary Milk (cricket ground) ...

@Satu : Yes, after seeing such an ad, I can only scorn at the recent McDowell ad (Life hai Professor) !

Sat Feb 11, 04:00:00 PM 2006  

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